KEPUTUSAN PEMBELIAN BERBASIS MARKETING MIX DI MODERASI SERTIFIKASI HALAL

The purpose of this study was to determine and analyze the Marketing Mix-Based Purchase Decision in Moderation Halal Certification. This uses Management theory related Product, Price, Place, Promotion, approach used is use an associative type data quantitative. population are consumers / visitors Marelan Culinary Barn whose number unknown. samples as many 60 using simple random sampling technique. analysis technique research Partial Least Square (PLS). results showed that product did not have a positive insignificant effect on purchasing decisions, price had no place promotions significant halal certification effect. Decision, Certification does moderate Product variable Price Place Promotion Decision.